Naylor performed multiple interviews at the ASAE Annual Conference and then produced a series of videos from those interviews throughout the year. (This is one of those videos).
My job was to take the footage and provide direction to the production team on motion graphics, voice-over narration, and editing.
The video warns that associations who don’t effectively engage their members and ensure their satisfaction risk losing them for good.
This episode featured Sharon Kneebone, Membership Director for Institute of Food Technologists, who provided advice on how to know what your members want, how to help them get what they need, and how to deliver solutions that satisfy.